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BTicino "Magic" safety plugs and sockets

In the 60s, the standard of plugs and sockets used in Italy at the time was considerably dangerous: plugs didn't have sleeved pins, which made it easy to accidentally receive a shock, and the sockets didn't have any sort of safety shutters.
Due to this, there was an increasing dissatisfaction with the current system, and the Italian company BTicino - the most popular manufacturer of electrical devices at the time - tried to design a replacement which would fix those issues.

Thus, the "prese e spine di sicurezza" - safety plugs and sockets - were created. More commonly, however, they were known as the Magic plugs, as they were created as part of the very popular modular system, with each socket bearing the word "MAGIC" on the front cover.

Power socket with 10A and 16A Magic safety sockets. 10A Magic socket and plug. 10A plug plugged into a socket.

This standard was extremely safe for the time and in fact is, arguably, even more safe than any other one used nowadays. The plugs were polarised, and designed in such a way that made it impossible to touch any live contacts, while the sockets had a special type of shutter system which was extremely difficult to defeat.

However, Magic plugs were a failure - no appliances were sold with them, thus requiring the user to rewire them. Adaptors were also available, but obviously defeated the safety measures. Additionally, their higher price limited their adoption to higher-end installations. Over time, standard Italian plugs and sockets also adopted some of these safety features, such as shutters and sleeved pins, which negated the benefits of using the Magic plugs even further.

Ultimately, all of these factors lead to the failure of the Magic standard to reach mass adoption, though it was moderately successful for a number of years as a specialised connector, owing to the fact that it was polarised and incompatible with normal plugs. The 10A version is still available and commonly used for these purposes in Chile, often being found on dedicated circuits for IT and electronic equipment.

10A plug and socket

Rating: 10A 250V

Of the four different types of Magic plugs and sockets released, the 10A ones were by far the most popular. As previously mentioned, these plugs were very safe: instead of having conventional pins like in every other standard, they used a plastic piece with contacts on the side, which couldn't be touched while energised.

The socket had a single shutter on the front with a very peculiar mechanism, which made it impossible to insert anything other than a matching plug, thus preventing electric shocks.

10A Magic socket module and plug. Side view of the socket module and plug. View of the plug, opened.

16A Magic socket

Rating: 16A 250V

16A power sockets were also available - this one was placed inside a special enclosure made for use with extension cords, which could work with other types of modules, including conventional Italian outlets.

Compared to 10A ones, 16A plugs and sockets have some special notches and matching indentations on them: as expected, one of them prevents the use of 16A plugs in 10A sockets. The second one, however, is more strange, as it does the reverse - stopping 10A plugs from working in 16A power sockets.
While this may seem unusual, this is exactly the same behaviour as in standard Italian plugs of the time. Later 10A Magic plugs changed this, and had an extra indentation to fit in 16A sockets.

Side view of the 16A socket inside the enclosure. View of the notch and indentation preventing 10A plugs from working in the 16A socket and viceversa. View of the 16A socket module.
See also: Vintage Italian power sockets